Pulling influence from designer Paul Smith, Urban Outfitters, and Guess I created the fashion brand SAVAGE for my senior thesis. This brand has a style that revolves around pulling the many colors and patterns from nature. Most clothing is floral with earthy colors. I chose my target audience as that of millennials in the age range of 20-35. All photography for this project was done by myself.

Using the software below, I created a cohesive set of deliverables for the brand. These deliverables are a Brand Guidebook, a Lookbook, a hangtag, an advertisement, an app demo, and a website demo.