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EXPERIENCE

Ralph Lauren

Senior UX/UI DesignerJanuary 2022 - PresentPrevious Role: UX/UI Designer

  • Lead design on Ralph Lauren’s first digital vintage destination that contributed $843K in revenue and engaged 190K users in two quarters. Achieved an 86% product sell-through for monthly capsules. Increased vintage social media engagement by 47%, up to 114,000 in Q1-2025 through the designing the digital experience of a luxury vintage capsule: the Runway Archive. Strengthened retail awareness via connected retail online experiences.
  • Achieved a 6.2% increased add to bag rate and a 3% boost in average order value through redesigning the Product Description Page (PDP), a key page in Ralph Lauren’s shopping funnel. Leveraged resulting data from A/B testing hand live user testing with high fidelity prototypes to inform design decisions in collaboration with UX Research peers.
  • Enhance consumer experiences across inspiration and purchase funnels through implementing UX best practices, design strategies, and accessibility standards. Collaborate with cross-functional teams and seasonal partners to solve challenges, streamline workflows, and implement UX improvements. Leverage user engagement data to communicate brand experience standards and project success. Present engaging, pixel-perfect prototypes to key stakeholders.
  • Collaborate with devs in agile/scrum environments testing development builds to ensure timely, high quality delivery of enhancements to the live site.

Sparks

Senior Interactive DesignerApril 2018 - December 2021 Previous Roles: Interactive Designer, Jr. Interactive Designer

  • Forged meaningful connections through collaboration with high-end clients such as Google, Salesforce, New York Times, eBay, and Meta by producing high-fidelity digital prototypes to pitch new ideas, sell concepts, or get client approvals. Led innovative digital experiences within the Creative Technology team, working with producers, developers, creative directors, and account teams to deliver immersive and engaging live or virtual event experiences.
  • Played a key role in the agency’s transition to a digital landscape in 2020, designing and hosting virtual event platforms that accommodated thousands of attendees. Whether it was playful, celebratory, or educational, our team virtually fostered authentic networking and community engagement amidst a time of isolation and uncertainty.

The Meet Group

Digital Advertisement DesignerMarch 2017 - May 2018

  • Worked with advertising team and clients to produce engaging, branded ad experiences for users within the Social Theater interface. Maintain a client facing website of capabilities and past campaigns for the Social Theater brand.

B. Braun Medical

Graphic Design InternMay 2016 - December 2016

  • Assist the graphic design department in rebranding and ordering printed sales materials for product teams. Adhere to strict brand standards provided by the mother company in Germany. Produce graphics for company representation at local events. Photograph, retouch, and manage a digital library of medical products for future brand collateral.

SKILLS

Design & Office Tools: Figma, Principle, Sketch, Adobe Creative Suite, Office 365, Google Suite

Development: HTML/CSS, JavaScript (basic), Jira

Methods: User Centric Design Thinking, Design Systems, Agile/Scrum, AB Testing

EDUCATION

Bachelor of Arts, Graphic and Interactive Design

Moravian University, Class of 2016Bethlehem, PA

Have a good day! ㋡

Back

Download PDF

EXPERIENCE

Ralph Lauren

Senior UX/UI Designer | January 2022 - Present Previous Role: UX/UI Designer

  • Lead design on Ralph Lauren’s first digital vintage destination that contributed $843K in revenue and engaged 190K users in two quarters. Achieved an 86% product sell-through for monthly capsules. Increased vintage social media engagement by 47%, up to 114,000 in Q1-2025 through the designing the digital experience of a luxury vintage capsule: the Runway Archive. Strengthened retail awareness via connected retail online experiences.
  • Achieved a 6.2% increased add to bag rate and a 3% boost in average order value through redesigning the Product Description Page (PDP), a key page in Ralph Lauren’s shopping funnel. Leveraged resulting data from A/B testing hand live user testing with high fidelity prototypes to inform design decisions in collaboration with UX Research peers.
  • Enhance consumer experiences across inspiration and purchase funnels through implementing UX best practices, design strategies, and accessibility standards. Collaborate with cross-functional teams and seasonal partners to solve challenges, streamline workflows, and implement UX improvements. Leverage user engagement data to communicate brand experience standards and project success. Present engaging, pixel-perfect prototypes to key stakeholders.
  • Collaborate with devs in agile/scrum environments testing development builds to ensure timely, high quality delivery of enhancements to the live site.

Sparks

Senior Interactive Designer | April 2018 - December 2021 Previous Roles: Interactive Designer, Jr. Interactive Designer

  • Forged meaningful connections through collaboration with high-end clients such as Google, Salesforce, New York Times, eBay, and Meta by producing high-fidelity digital prototypes to pitch new ideas, sell concepts, or get client approvals. Led innovative digital experiences within the Creative Technology team, working with producers, developers, creative directors, and account teams to deliver immersive and engaging live or virtual event experiences.
  • Played a key role in the agency’s transition to a digital landscape in 2020, designing and hosting virtual event platforms that accommodated thousands of attendees. Whether it was playful, celebratory, or educational, our team virtually fostered authentic networking and community engagement amidst a time of isolation and uncertainty.

The Meet Group

Digital Advertisement Designer | March 2017 - May 2018

  • Worked with advertising team and clients to produce engaging, branded ad experiences for users within the Social Theater interface. Maintain a client facing website of capabilities and past campaigns for the Social Theater brand.

B. Braun Medical Inc.

Graphic Design Intern | May 2016 - December 2016

  • Assist the graphic design department in rebranding and ordering printed sales materials for product teams. Adhere to strict brand standards provided by the mother company in Germany. Produce graphics for company representation at local events. Photograph, retouch, and manage a digital library of medical products for future brand collateral.

SKILLS

Design & Office Tools: Figma, Principle, Sketch, Adobe Creative Suite, Office 365, Google Suite

Development: HTML/CSS, JavaScript (basic), Jira

Methods: User Centric Design Thinking, Design Systems, Agile/Scrum, AB Testing

EDUCATION

Bachelor of Arts, Graphic and Interactive Design

Moravian University, Class of 2016 | Bethlehem, PA

Have a good day! ㋡

Back

Download PDF

EXPERIENCE

Ralph Lauren

Senior UX/UI Designer | January 2022 - PresentPrevious Role: UX/UI Designer

  • Lead design on Ralph Lauren’s first digital vintage destination that contributed $843K in revenue and engaged 190K users in two quarters. Achieved an 86% product sell-through for monthly capsules. Increased vintage social media engagement by 47%, up to 114,000 in Q1-2025 through the designing the digital experience of a luxury vintage capsule: the Runway Archive. Strengthened retail awareness via connected retail online experiences.
  • Achieved a 6.2% increased add to bag rate and a 3% boost in average order value through redesigning the Product Description Page (PDP), a key page in Ralph Lauren’s shopping funnel. Leveraged resulting data from A/B testing hand live user testing with high fidelity prototypes to inform design decisions in collaboration with UX Research peers.
  • Enhance consumer experiences across inspiration and purchase funnels through implementing UX best practices, design strategies, and accessibility standards. Collaborate with cross-functional teams and seasonal partners to solve challenges, streamline workflows, and implement UX improvements. Leverage user engagement data to communicate brand experience standards and project success. Present engaging, pixel-perfect prototypes to key stakeholders.
  • Collaborate with devs in agile/scrum environments testing development builds to ensure timely, high quality delivery of enhancements to the live site.

Sparks

Senior Interactive Designer | April 2018 - December 2021 Previous Roles: Interactive Designer, Jr. Interactive Designer

  • Forged meaningful connections through collaboration with high-end clients such as Google, Salesforce, New York Times, eBay, and Meta by producing high-fidelity digital prototypes to pitch new ideas, sell concepts, or get client approvals. Led innovative digital experiences within the Creative Technology team, working with producers, developers, creative directors, and account teams to deliver immersive and engaging live or virtual event experiences.
  • Played a key role in the agency’s transition to a digital landscape in 2020, designing and hosting virtual event platforms that accommodated thousands of attendees. Whether it was playful, celebratory, or educational, our team virtually fostered authentic networking and community engagement amidst a time of isolation and uncertainty.

The Meet Group

Digital Advertisement Designer | March 2017 - May 2018

  • Worked with advertising team and clients to produce engaging, branded ad experiences for users within the Social Theater interface. Maintain a client facing website of capabilities and past campaigns for the Social Theater brand.

B. Braun Medical Inc.

Graphic Design Intern | May 2016 - December 2016

  • Assist the graphic design department in rebranding and ordering printed sales materials for product teams. Adhere to strict brand standards provided by the mother company in Germany. Produce graphics for company representation at local events. Photograph, retouch, and manage a digital library of medical products for future brand collateral.

SKILLS

Design & Office Tools: Figma, Principle, Sketch, Adobe Creative Suite, Office 365, Google Suite

Development: HTML/CSS, JavaScript (basic), Jira

Methods: User Centric Design Thinking, Design Systems, Agile/Scrum, AB Testing

EDUCATION

Bachelor of Arts, Graphic and Interactive Design

Moravian University, Class of 2016 | Bethlehem, PA

Have a good day! ㋡