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Ralph Lauren
2022
Fall 22 Runway
The brief was simple: refresh the digital Ralph Lauren Runway experience for Fall 22
CREATIVE DIRECTION
Steve OleskyEden Smith
UIUX DESIGN
Brandon EwerMark Pagaduan
OUR APPORACH
For this refresh, I partnered with Mark and Steve from our seasonal digital design team. Our hero features a direct CTA to watch the full show with a short sizzle reel in the background. At the bottom of the page tabs to toggle content between THE SHOW and THE LOOKS. While Mark designed THE SHOW section - elegantly featuring the essence of the experience - I was responsible for THE LOOKS experience. I kept it minimalistic - a full bleed image grid supported by an intuitive UI allowing filtering, access to descriptions, and image zooming. Once within the zoom view, users could continue to page through one look at a time for a more intimate experience. Take a look at the MOB prototype.
Have a good day! ㋡
Back
Resume
Ralph Lauren
2022
Fall 22 Runway
The brief was simple: refresh the digital Ralph Lauren Runway experience for Fall 22
CREATIVE DIRECTION
Steve OleskyEden Smith
UIUX DESIGN
Brandon EwerMark Pagaduan
OUR APPORACH
For this refresh, I partnered with Mark and Steve from our seasonal digital design team. Our hero features a direct CTA to watch the full show with a short sizzle reel in the background. At the bottom of the page tabs to toggle content between THE SHOW and THE LOOKS. While Mark designed THE SHOW section - elegantly featuring the essence of the experience - I was responsible for THE LOOKS experience. I kept it minimalistic - a full bleed image grid supported by an intuitive UI allowing filtering, access to descriptions, and image zooming. Once within the zoom view, users could continue to page through one look at a time for a more intimate experience. Take a look at the MOB prototype.
Have a good day! ㋡
Back
Resume
Ralph Lauren
2022
Fall 22 Runway
The brief was simple: refresh the digital Ralph Lauren Runway experience for Fall 22
CREATIVE DIRECTION
Steve OleskyEden Smith
UIUX DESIGN
Brandon EwerMark Pagaduan
OUR APPORACH
For this refresh, I partnered with Mark and Steve from our seasonal digital design team. Our hero features a direct CTA to watch the full show with a short sizzle reel in the background. At the bottom of the page tabs to toggle content between THE SHOW and THE LOOKS. While Mark designed THE SHOW section - elegantly featuring the essence of the experience - I was responsible for THE LOOKS experience. I kept it minimalistic - a full bleed image grid supported by an intuitive UI allowing filtering, access to descriptions, and image zooming. Once within the zoom view, users could continue to page through one look at a time for a more intimate experience. Take a look at the MOB prototype.
Have a good day! ㋡